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Scot PR offers Scottish public relations, media
relations, crisis management,
newsletter design and
production, business case studies
and media training for organisations in Edinburgh, Glasgow,
Midlothian, East Lothian, West Lothian, the Borders, Fife,
Tayside, the Central Belt and throughout Scotland.
Massive positive media coverage achieved by Scot PR will attract
more business by generating sales leads. It can also dramatically
reduce your expenditure on advertising.
Look at this example:
McMillan Hotels:
In less than one year Scot PR obtained an estimated £169,000
Advertising Space Equivalent (ASE) of coverage in target publications.
This is what it would have cost McMillan Hotels in paid adverts
for the same space. If Internet sites were included, this figure
would have been much higher.
Research by the Public Relations Consultants Association (PRCA)
has shown that editorial coverage is six times more likely to
be believed by readers than paid-for advertising.
This means that editorial coverage obtained for McMillan
Hotels by Scot PR in under one year was the equivalent of well
over £1 million of advertising!
'Extremely successful in boosting our profile'
" Scot PR has been extremely successful in boosting
McMillan Hotels’ profile through a variety of means including
achieving excellent positive coverage in a wide range of target
media throughout the UK, helping generate significant additional
sales leads and bed nights as a result.
Its promotional campaigns have extended well beyond media
relations to include helping us win many top awards, developing
relationships with third parties, working on developing our
conferences business, and creating eye-catching guest newsletters.
At McMillan Hotels we pride ourselves on first class customer
service and attention to detail. Scot PR shares these objectives
and has been an innovative, reliable and conscientious partner.
Its services have proved to be very good value for money."
Douglas McMillan - Director, McMillan Hotels
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