PR PAYS!
"Thanks for your efforts which achieved instantaneous and quite startling results - loads of coverage that has had us rushing from photo opportunity to photo opportunity"
Graham Rigby, Manta Design, creators of revolutionary cycle saddle - February 2009
Top country house checks in with Hotel PR more info..
Scot PR Ltd
Hudson House
8 Albany Street
Edinburgh
EH1 3QB
Edinburgh Tel: 0131-473 2388
Glasgow Tel: 0141-552 4800
Mob: 07867-510451
Email our Edinburgh office
Email our Glasgow office
CrisisManagement
Crisis? What crisis?
A reputation takes years to build up yet can be destroyed in minutes.
Serious problems do happen even in the best of businesses. And when your reputation is at stake you need expert help – fast. Once a crisis has struck, an organisation may face a flood of interest from customers and the press.
Scot PR can draw up a crisis management communications plan to ensure:
- Target audiences and communications methods are identified
- Customers and staff are informed about what has happened and what the organisation is doing to tackle the problem
- Key messages are communicated clearly to the media
- Emergency procedures are rehearsed and updated
- Fall-out is minimised and where possible turned to advantage
If required, our specialists can provide round-the-clock cover, ensuring all media calls receive a professional response day or night.
Dealing with the press, radio and television is high risk. Just one wrong word can spell disaster. Our practical, hands-on media training
courses provide senior managers with the knowledge and skills they need to deal confidently and effectively with the media. Courses are tailored
to individual organisations requirements, and generally last between half-a-day and one day.
Scott Thornton – Founder-Director, Scot PR
Scott's more than 30 years experience as a journalist, senior manager and PR specialist ranges from local newspapers to the world’s most prestigious news organisation and a Board directorship of one of the country’s top PR agencies. At Reuters (now Thomson Reuters), Scott held senior editorial and management posts in Switzerland, Germany, the Netherlands, New Zealand, Australia and Singapore as well as the UK. He was also the group’s Publicity and Internal Communications Manager. Before returning to his native Scotland he ran his own PR consultancy in NW England. As a Divisional Board Director of Barkers PR he was in charge of its Edinburgh office where clients included VisitScotland, Shell Expro, the Scottish Government, CALA Homes, Scottish Salmon Board, Lafarge Redland and GE Capital Woodchester.