A crisis can strike at any time

A reputation takes years to build up, yet can be destroyed in minutes.

A public relations crisis can strike at any time. By its very nature it is unexpected so when it happens you need expert help - fast. An organisation of any significant size should have a crisis management communications plan to make sure: Target audiences & communication methods are identified Customers are informed about what has happened & what the organisation is doing to tackle the problem Key messages are communicated clearly to relevant media Staff are properly informed & know what is expected of them Emergency procedures are rehearsed & regularly updated Fall-out is minimised & where possible turned to advantage

We can advise on set-up, implementation or review.

Once a crisis has struck, the organisation may face a flood of interest from customers & the media. We can: Advise on messages to be communicated Handle press enquiries (on our own or as back-up to your in-house team) Draft and issue statements on your behalf Organise, supervise and monitor press conferences and interviews with management Provide specialist crisis management media training

If required, Scot PR can provide round-the-clock cover, ensuring that all media calls receive a professional response at any hour of the day or night.