|
Scot PR offers Scottish public relations, media
relations, crisis management,
newsletter design and
production, business case studies
and media training for organisations in Edinburgh, Glasgow,
Midlothian, East Lothian, West Lothian, the Borders, Fife,
Tayside, the Central Belt and throughout Scotland.
Massive positive media coverage achieved by Scot PR will attract
more business by generating sales leads. It can also dramatically
reduce your expenditure on advertising. Look at these two
examples:
McMillan Hotels:
In less than one year Scot PR obtained an estimated £169,000
Advertising Space Equivalent (ASE) of coverage in target publications.
This is what it would have cost McMillan Hotels in paid adverts
for the same space. If Internet sites were included, this figure
would have been much higher.
Research by the Public Relations Consultants Association (PRCA)
has shown that editorial coverage is six times more likely to
be believed by readers than paid-for advertising.
This means that editorial coverage obtained for McMillan
Hotels by Scot PR in under one year was the equivalent of well
over £1 million of advertising!
EMAP Automotive:
In just two months of promoting the Scottish Motorcycle Show,
Scot PR generated editorial coverage with an Advertising Space
Equivalent of almost £17,000 - achieving the same effect
as £100,000 of paid-for advertising (not even counting
the Internet)! |
